Most businesses and professionals would like their businesses to be listed on the first page of Google for their primary keyword search term.
The problem is, they are generally competing with several million other listings. And there are only 10 organic listings on Google’s first page. Few people will click over to page two or beyond. Furthermore, about 70% of all clicks are on positions 1-3.
I produce branded videos for businesses and professionals that (most of the time) appear on Google’s first page. A first page Google listing is very valuable and can drive a lot of free traffic to your site.
Here is a typical “branding” video for one of my clients that appeared on the first page of Google within several days. In this case, we used a tracking phone number so that we could measure the ROI from business that comes in from the video.
The ad that appears at the first and at the end is called a “call to action overlay” ad. I set these up in Google AdWords’ Video Campaigns and YouTube. We can create the ad to say whatever you want but the key is that the ad is clickable and can take the visitor to any page on your site. Second, the ad serves a defensive purpose in that no other ads (such as your competition) will show when viewed on YouTube.
Animated videos are popular today. They retain the viewer’s attention and result in greater conversion rates than traditional videos. Here is a sample “explainer” video. Every company and professional practice should have an explainer video.
This is an example of using a video for lead generation. Here the company is offering a free gift card. If you are a local business, this could be a coupon. This approach has it all over Groupon. Groupon requires you to offer your product or service at about 50% off. Then from what you collect you have to pay Groupon a hefty commission. And on top of that, you don’t capture the leads’ contact information.
Using our approach, you set the discount, pay no 3rd party commissions and collect a lead which can be marketed to over and over.